American Eagle Foundation

 

american eagle logo

The American Eagle Foundation is a not-forprofit 501(c)(3) organization whose mission is to care for and protect the Bald Eagle, and other birds of prey through the four pillars of Education, Repopulation, Conservation and Rehabilitation.

The Challenge

The American Eagle Foundation (AEF) has been was one of the first organizations to use cameras to cover a bald eagle nest more than a decade ago. In the years since, they began making this footage available online, eventually as live streaming content. However, the provider they were using was low cost, low quality, and with AEF’s desire to do bigger projects, they decided to look to Piksel. AEF needed a broadcast grade partner for a project to stream the nest and hatching eggs of “Mr President” and “The First Lady,” a breeding pair of Bald Eagle that reside in the National Arboretum in Washington D.C.. High quality streams and stability were needed for the expected high profile and large audience.

 

american eagle foundation

 

The Solution

The solution presented by AEF was interesting, because they were not a traditional live streaming customer, nor was this a traditional live streaming setup – the signal needed to be acquired on network, but over IP, and not through any traditional broadcast means. As a result, we had to create a custom solution to acquire the signal into the encoder and delivered it out, something our professional services team was able to accomplish.

The other major technical challenge was in getting content out of the USDA’s network, which is a locked down network, out to their audience. So Piksel had to meet extremely high security and compliance requirements, and install technology on premise to be able to do that.

Once we had cleared USDA’s security, the first step was to install one of our encoders on the network at a USDA data centre. That pulls in the feed from the various nest cameras, encodes the two channels and delivers them to the CDN (provided by Akamai).

Finally, from a front-end perspective, AEF needed a player that could scale and handle the load, something that their previous provider was consistently unable to accomplish. Given that the streaming of Mr President and The First Lady was expected to attract so much attention, they needed the kind of reliability that Piksel’s HTML5 player provided – even at the heaviest peaks, the player never buckled under the load.

 

livestream

Results

The project was an instant success, with tens of thousands of concurrent viewers viewing at a time, and millions of viewers per day. This was obviously a massive benefit to AEF, as the video was designed to drive donations, and they met their target comfortably. It was covered by national news media, including The Today Show and TMZ that covered not only the footage, but the runaway success of the video as well.

As traffic increased, more and more news sites began embedding the player into their own pages, which obviously began to draw traffic away from AEF’s website, where it was needed. At first, AEF allowed this to happen, as it extended reach, but then refer security was enabled on the HTML5 player that AEF was using, directing viewers to the AEF’s website, eagles.org, which drove massive amounts of traffic and fundraising to the Foundation.

There will be coverage of Mr President and The First Lady for the next season, as well as more locations in Florida and Tennessee. All coverage will be provided by Piksel, who they have entrusted to be their sole platform provider for live streaming video, and conversations are underway about other new filming techniques we might be able to deploy with them.

Case Studies

“We selected Piksel to live stream this very special Bald Eagles nest based on the reliability and quality of its broadcaster-grade streaming service, as well as its reputation for excellent, 24-hour support – not only for us, but for our viewers.

Al Cecere President

Solution Hightlights

  • 60 petabytes of bandwidth over 3½ months
  • Largest number of concurrent viewers: 60,000
  • Largest number of daily viewers: 2.5 million
  • 50 million unique viewers overall

If you want to talk further about these topics, or understand more about the distinct solutions that we provide to our customers, click below to get in contact and set up a meeting.

RTL Netherlands selects Piksel for its next-generation video platform

York, United Kingdom — July 30, 2018 — Piksel Group, a global provider of advanced video technology solutions and services, today announced it has been selected by RTL Netherlands to be a core part of the broadcaster’s next generation of over-the-top TV services.

Piksel introduces next-generation Video Content Management System (VCMS) and announces VCMS²

York, May 14, 2018 -- Piksel, a global provider of software solutions for the media and broadcast industry, announced the arrival of its next-generation content management solution succeeding its successful VCMS product, used by media and publishing firms globally.

Simon Fell Joins Piksel Board of Directors

York, United Kingdom — May 10, 2018 — Piksel, Inc., a global provider of professional and managed services underpinned by its state-of-the-art video platform, the Piksel Palette™, today announced that Simon Fell has joined its board of directors. Mr. Fell was most recently the Director of Technology and Innovation at the European Broadcasting Union (EBU). There he led the team spearheading developments in broadcast, media technologies and innovation based in Geneva.

Get great insights to your inbox

Like to keep up-to-date? Sign up to our fortnightly newsletter and ensure you get great isights direct to your inbox.

Get in touch

To learn more about our solutions and services, check out our industry specific subsidiaries or drop us a line here.